startup information for entrepreneurs, managers, and business executives

Writing A Great Business Plan
The secret purpose of a business plan

The first thing to realize is that the primary reason that you need to write a business plan is because it forces you to crystallize your vision for your company, and apply a significant level of discipline to ensure that all aspects of business are thought through.

Indeed, a common sentiment of venture capitalists is "What's most important is that your business plan demonstrates that you've thought through the business."

As you'll see in this tutorial, there are lots of sections in your completed business plan that require extensive research, analysis, planning and building of spreadsheets . While you're completing them, remember: the secret purpose of a business plan is not to have a document to distribute (though that's certainly useful) but to go through the process itself.

The Journey is the Reward.
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